Next Generation Fandom Survey 2022: Fragmented Sports Fandom
Sports have played a vital role in American society over the last century. Olympic teams have brought together the nation, professional...
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Fandom Analytics
Professor Mike Lewis's findings pertaining to sports fans, team names, and mascots
Mike Lewis
- Oct 27, 2022
- 3 min
Sport-Specific Fandom: Fandom Survey 2022
The American sports landscape is changing. Technology and demographic factors are producing a fragmented sports marketplace. With few...
Mike Lewis
- Oct 18, 2022
- 1 min
Fandom Across the Partisan Divide
In 2022 politics and sports are massively intertwined. The last few years have witnessed social justice protests and a league pulling an...
Mike Lewis
- Sep 27, 2022
- 1 min
Next Generation Fandom Survey 2022: Gender
This section of the Emory Marketing Analytics Center’s Next Generation Fandom Survey investigates the similarities and differences between..
Mike Lewis
- Sep 12, 2022
- 3 min
Generation Z Fandom in 2022
Find the archive for the complete set of Next Generation Fandom Survey results here. Sports have long been a mainstay of American...
Mike Lewis
- Apr 27, 2022
- 2 min
Fandom and Cultural Engagement Survey 2022: A Preview
One of our major initiatives at the Emory Marketing Analytics Center is our annual survey of sports and cultural fandom. Fandom is a...
Mike Lewis
- Apr 13, 2022
- 9 min
The Structure of Influence (in Sports)
What follows is an example of the types of analyses that can be performed with survey data. The example is provided primarily to aid my...
Mike Lewis
- Mar 9, 2022
- 2 min
Atlanta Sports Market Survey
Over the past few years (with a time out during COVID), the Emory Marketing Analytics Center has collaborated with the Atlanta...
Mike Lewis
- Feb 16, 2022
- 4 min
Collective Bargaining and MLB: The Real Rules of the Game
Feb 17 2022 Update Ray Glier joined the Fanalytics podcast for a deep dive into his recent MLB Lockout article for Emory Business...
Mike Lewis
- Jan 19, 2022
- 5 min
Sports Mega-Event Viewership: Will Gen Z Watch the Super Bowl and the Olympics?
The winter 2022 sports calendar will focus on Super Bowl 56 at SoFi Stadium in Los Angeles (Feb 13) and the Beijing 2022 Winter Olympics...
Mike Lewis
- Dec 21, 2021
- 2 min
Forecasting Future Fandom: What Will Gen Z Become?
The Next Generation Fandom Survey was conducted in the early Summer of 2021. The early summer of 2021 followed the disrupted seasons of...
Mike Lewis
- Dec 6, 2021
- 1 min
The Esports Puzzle: A Haven for Gen Z Young Men?
The Next Generation Fandom Survey has yielded fascinating results related to the sports fandom of Generation Z young men. One of the most...
Mike Lewis
- Dec 5, 2021
- 3 min
The Next Generation Fandom Survey from the Emory Marketing Analytics Center
Update 11/17/21 Below you will find information about the Next Gen Fandom Survey and a link to the highlights report. We will continue...
Mike Lewis
- Dec 17, 2020
- 3 min
Mascots
Of all the sports analytics work that I have done, perhaps the most surprising (to myself) has been my work on team names and mascots....
Mike Lewis
- Oct 20, 2020
- 1 min
Essays on Sports and COVID19
I am going to be publishing a series of essays related to the impact of COVID (and other 2020 events) on sports. The first essay digs...
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