Fandom Analytics

Professor Mike Lewis's findings pertaining to sports fans, team names, and mascots

Next Generation Fandom Survey 2022: Fragmented Sports Fandom

Sports have played a vital role in American society over the last century. Olympic teams have brought together the nation, professional...

Sport-Specific Fandom: Fandom Survey 2022

The American sports landscape is changing. Technology and demographic factors are producing a fragmented sports marketplace. With few...

Fandom Across the Partisan Divide

In 2022 politics and sports are massively intertwined. The last few years have witnessed social justice protests and a league pulling an...

Next Generation Fandom Survey 2022: Gender

This section of the Emory Marketing Analytics Center’s Next Generation Fandom Survey investigates the similarities and differences between..

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