Fandom Analytics

Emory Marketing Professor Mike Lewis leverages statistical models based in economic and marketing theory to rank the NFL's 32 fanbases.

Update 11/17/21 Below you will find information about the Next Gen Fandom Survey and a link to the highlights report. We will continue...

Of all the sports analytics work that I have done, perhaps the most surprising (to myself) has been my work on team names and mascots....

I am going to be publishing a series of essays related to the impact of COVID (and other 2020 events) on sports. The first essay digs...