Mike LewisMay 1712 min2022 NFL Fandom RankingsEmory Marketing Professor Mike Lewis leverages statistical models based in economic and marketing theory to rank the NFL's 32 fanbases.
Mike LewisDec 5, 20213 minThe Next Generation Fandom Survey from the Emory Marketing Analytics CenterUpdate 11/17/21 Below you will find information about the Next Gen Fandom Survey and a link to the highlights report. We will continue...
Mike LewisDec 17, 20203 minMascotsOf all the sports analytics work that I have done, perhaps the most surprising (to myself) has been my work on team names and mascots....
Mike LewisOct 20, 20201 minEssays on Sports and COVID19I am going to be publishing a series of essays related to the impact of COVID (and other 2020 events) on sports. The first essay digs...