Damian Bazadona on Building Fandom Communities Through Experiences
Fanalytics and The Emory Marketing Analytics Center present a special podcast episode featuring the Founder and President of Situation...
Fanalytics U
Sports marketing and analytics coursework packaged in a mobile medium
Doug Battle
- Nov 23, 2021
- 1 min
2021 Emory MAC Fall Podcast Series
Now streaming on Apple Podcasts, Spotify, and Stitcher. The Emory Marketing Analytics Center's Fall Podcast Series is now streaming on...
Doug Battle
- Nov 17, 2021
- 1 min
MAC Podcast Series Part 3: Bill Fagan on Fan Relationship Management
In the third and final installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Aspire Group CEO Bill Fagan joins us..
Doug Battle
- Nov 10, 2021
- 1 min
MAC Podcast Series Part 2: Influencer Marketing with Amanda Russell
In the second installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, The Influencer Code author Amanda Russell...
Doug Battle
- Nov 2, 2021
- 1 min
MAC Podcast Series Part 1: Generational Fandom with Mike Lewis
In the first installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, Professor Mike Lewis breaks down findings from
Doug Battle
- Aug 23, 2021
- 1 min
MELT CEO Vince Thompson: How COVID-19 Has Impacted Fan Behavior
Earlier this year, Fanalytics partnered with the Emory Marketing Analytics Center to launch our Spring Webinar Speaker Series with MELT...
Mike Lewis
- Jul 13, 2021
- 7 min
NFTs: The Most 2021 Fandom Trend
Perhaps the most 2021 fandom trend is the rise of the NFT....
Doug Battle
- Mar 26, 2021
- 1 min
Spring Speaker Series Pt. 3: Sid & Ann Mashburn
This week, Fanalytics partnered with the Emory Marketing Analytics Center to conclude our 2021 Webinar Speaker Series with Atlanta...
Doug Battle
- Mar 11, 2021
- 1 min
Spring Speaker Series Pt. 2: Jay Busbee - Yahoo Sports
This week, Fanalytics partnered with the Emory Marketing Analytics Center to continue our 2021 Webinar Speaker Series with Yahoo Sports...
Doug Battle
- Oct 8, 2020
- 1 min
Fall Speaker Series Pt. 2: Mohamed Massaquoi
Last week, Fanalytics partnered with the Emory Marketing Analytics Center to continue our 2020 Webinar Speaker Series. In this...
Mike Lewis
- Oct 1, 2020
- 2 min
Fanalytics U Class 9: Competitive Balance and League Design
We conclude the first iteration of the Fanalytics University course on sports and fandom analytics with a class on league design...
Doug Battle
- Sep 23, 2020
- 1 min
Fall Speaker Series Pt. 1: Todd Harris - Skillshot Media CEO
Last week, Fanalytics partnered with the Emory Marketing Analytics Center to launch our 2020 Webinar Speaker Series with Todd Harris of...
Mike Lewis
- Sep 17, 2020
- 2 min
Fanalytics U Class 8: Brand Equity in Sports
In this episode, we talk about the measurement of brand equity in the world of sports.
Doug Battle
- Sep 8, 2020
- 2 min
Fanalytics U Class 7: Breaking Down NBA PER, PIE, & Efficiency Metrics
As a starting point for considering advanced basketball analytics we investigate a variety of basketball efficiency statistics.
Doug Battle
- Aug 20, 2020
- 2 min
Fanalytics U Class 6: Decision Making in Organizations
In today’s class we focus on the realities of decision making. In Classes 4 and 5 we discussed advanced statistics for player evaluation &..
Mike Lewis
- Aug 6, 2020
- 4 min
Fanalytics U Class 5: In-Game Decisions
Can we use statistics to make better in-game decisions?
Mike Lewis
- Jul 15, 2020
- 2 min
Fanalytics U Class 4: Advanced Sports Statistics
Introduction In Class 4 we get to what many consider the heart of sports analytics: sports statistics. Statistics have long been a part...
Mike Lewis
- Jun 22, 2020
- 2 min
Fanalytics U Class 3: The Nature of Fandom
In Class 3 we discuss the key elements of consumer behavior in sports.
Mike Lewis
- Jun 4, 2020
- 3 min
Fanalytics U Class 2: The Framework
Because fandom is driven by how teams perform on the field, Professor Mike Lewis uses it as his foundation for sports analytics.
Mike Lewis
- May 21, 2020
- 3 min
Fanalytics U Class 1: Preliminaries
This summer we are developing a podcast version of my course on sports analytics. I’ve been teaching this class for almost a decade and...