Storytelling and Analytics with Yahoo! Sports Writer Jay Busbee
Something a little different. Jay Busbee (@jaybusbee of Twitter and IG) and I are offering a short course on “Storytelling and Analytics”...
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Fanalytics U
Sports marketing and analytics coursework packaged in a mobile medium
Doug Battle
Oct 11, 202241 min read
Changing Fandom Across Generations with Tom Smith
Emory Finance Professor Tom Smith returns to the show for an in-depth discussion of changing fandom across generations.
4 comments
Doug Battle
Mar 21, 20221 min read
The NIL Marketplace with Drew Butler
Icon Source EVP and former NFL punter Drew Butler joins the show to discuss empowering student-athletes with a platform to capitalize on...
3 comments
Doug Battle
Mar 7, 20221 min read
MLB Update: Postseason Expansion, Draft Format, & The Game's Future
Former Goizueta Business School Professor Manish Tripathi rejoins the show to discuss the latest developments in Major League Baseball's...
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Doug Battle
Feb 28, 20221 min read
Damian Bazadona on Building Fandom Communities Through Experiences
Fanalytics and The Emory Marketing Analytics Center present a special podcast episode featuring the Founder and President of Situation...
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Doug Battle
Feb 16, 20221 min read
Ray Glier on the MLB Labor Dispute
Author and sports writer Ray Glier recently joined Emory Marketing Professor Mike Lewis on the Fanalytics Podcast for a deep dive into...
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Doug Battle
Nov 23, 20211 min read
2021 Emory MAC Fall Podcast Series
Now streaming on Apple Podcasts, Spotify, and Stitcher. The Emory Marketing Analytics Center's Fall Podcast Series is now streaming on...
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Doug Battle
Nov 17, 20211 min read
MAC Podcast Series Part 3: Bill Fagan on Fan Relationship Management
In the third and final installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Aspire Group CEO Bill Fagan joins us..
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Doug Battle
Nov 10, 20211 min read
MAC Podcast Series Part 2: Influencer Marketing with Amanda Russell
In the second installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, The Influencer Code author Amanda Russell...
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Doug Battle
Nov 2, 20211 min read
MAC Podcast Series Part 1: Generational Fandom with Mike Lewis
In the first installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, Professor Mike Lewis breaks down findings from
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Doug Battle
Sep 8, 20211 min read
Sports Management at Emory's Goizueta Business School
Emory Professor Tom Smith joins the podcast to discuss the University's sports business curriculum.
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Doug Battle
Aug 23, 20211 min read
MELT CEO Vince Thompson: How COVID-19 Has Impacted Fan Behavior
Earlier this year, Fanalytics partnered with the Emory Marketing Analytics Center to launch our Spring Webinar Speaker Series with MELT...
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Mike Lewis
Jul 13, 20217 min read
NFTs: The Most 2021 Fandom Trend
Perhaps the most 2021 fandom trend is the rise of the NFT....
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Doug Battle
Mar 26, 20211 min read
Spring Speaker Series Pt. 3: Sid & Ann Mashburn
This week, Fanalytics partnered with the Emory Marketing Analytics Center to conclude our 2021 Webinar Speaker Series with Atlanta...
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Doug Battle
Mar 11, 20211 min read
Spring Speaker Series Pt. 2: Jay Busbee - Yahoo Sports
This week, Fanalytics partnered with the Emory Marketing Analytics Center to continue our 2021 Webinar Speaker Series with Yahoo Sports...
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Doug Battle
Oct 8, 20201 min read
Fall Speaker Series Pt. 2: Mohamed Massaquoi
Last week, Fanalytics partnered with the Emory Marketing Analytics Center to continue our 2020 Webinar Speaker Series. In this...
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Mike Lewis
Oct 1, 20202 min read
Fanalytics U Class 9: Competitive Balance and League Design
We conclude the first iteration of the Fanalytics University course on sports and fandom analytics with a class on league design...
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Doug Battle
Sep 23, 20201 min read
Fall Speaker Series Pt. 1: Todd Harris - Skillshot Media CEO
Last week, Fanalytics partnered with the Emory Marketing Analytics Center to launch our 2020 Webinar Speaker Series with Todd Harris of...
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Mike Lewis
Sep 17, 20202 min read
Fanalytics U Class 8: Brand Equity in Sports
In this episode, we talk about the measurement of brand equity in the world of sports.
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Doug Battle
Sep 8, 20202 min read
Fanalytics U Class 7: Breaking Down NBA PER, PIE, & Efficiency Metrics
As a starting point for considering advanced basketball analytics we investigate a variety of basketball efficiency statistics.
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Doug Battle
Aug 20, 20202 min read
Fanalytics U Class 6: Decision Making in Organizations
In today’s class we focus on the realities of decision making. In Classes 4 and 5 we discussed advanced statistics for player evaluation &..
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Mike Lewis
Aug 6, 20204 min read
Fanalytics U Class 5: In-Game Decisions
Can we use statistics to make better in-game decisions?
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Mike Lewis
Jul 15, 20202 min read
Fanalytics U Class 4: Advanced Sports Statistics
Introduction In Class 4 we get to what many consider the heart of sports analytics: sports statistics. Statistics have long been a part...
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Mike Lewis
Jun 22, 20202 min read
Fanalytics U Class 3: The Nature of Fandom
In Class 3 we discuss the key elements of consumer behavior in sports.
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Mike Lewis
Jun 4, 20203 min read
Fanalytics U Class 2: The Framework
Because fandom is driven by how teams perform on the field, Professor Mike Lewis uses it as his foundation for sports analytics.
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Mike Lewis
May 21, 20203 min read
Fanalytics U Class 1: Preliminaries
This summer we are developing a podcast version of my course on sports analytics. I’ve been teaching this class for almost a decade and...
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