Fanalytics U

Earlier this year, Fanalytics partnered with the Emory Marketing Analytics Center to launch our Spring Webinar Speaker Series with MELT...

Perhaps the most 2021 fandom trend is the rise of the NFT....

This week, Fanalytics partnered with the Emory Marketing Analytics Center to conclude our 2021 Webinar Speaker Series with Atlanta...

This week, Fanalytics partnered with the Emory Marketing Analytics Center to continue our 2021 Webinar Speaker Series with Yahoo Sports...

Last week, Fanalytics partnered with the Emory Marketing Analytics Center to continue our 2020 Webinar Speaker Series. In this...

We conclude the first iteration of the Fanalytics University course on sports and fandom analytics with a class on league design...

Last week, Fanalytics partnered with the Emory Marketing Analytics Center to launch our 2020 Webinar Speaker Series with Todd Harris of...

In this episode, we talk about the measurement of brand equity in the world of sports.

As a starting point for considering advanced basketball analytics we investigate a variety of basketball efficiency statistics.

In today’s class we focus on the realities of decision making. In Classes 4 and 5 we discussed advanced statistics for player evaluation &..

Can we use statistics to make better in-game decisions?

Introduction In Class 4 we get to what many consider the heart of sports analytics: sports statistics. Statistics have long been a part...

In Class 3 we discuss the key elements of consumer behavior in sports.

Because fandom is driven by how teams perform on the field, Professor Mike Lewis uses it as his foundation for sports analytics.

This summer we are developing a podcast version of my course on sports analytics. I’ve been teaching this class for almost a decade and...