Fan Rankings

Emory Marketing Professor Mike Lewis leverages statistical models based in economic and marketing theory to rank the NFL's 32 fanbases.

From the Fansided article NFL Team Fandom Report: Ranking the NFL Brands The Super Bowl is the closest thing we have to an official...

Note: We are in unprecedented times in terms of the world of sports. Everything cancelled or postponed and society under an indefinite...

Click on the logo below to listen to the NBA Fan Rankings podcast episode! You can also listen on iTunes, Spotify, Google Play Music,...

Time for our yearly look at NFL fandom. Each year, I do a quantitative analysis of NFL fandom.  The analysis is grounded in economic and...

Major League Baseball seems to be perennially in crisis in terms of its relationship with its fan base.  Free agency, strikes, steroids,...

College sports inspires amazing passion and loyalty.  But which team has the most passion and loyalty?  There are lots of ways to look...

Each year, I do an analysis of NFL fandom. The analysis is grounded in economic and marketing theory, and uses statistical tools to shed...