NBA Fan Equity Rankings 2022: The Favorite Brands of Gen Z's Favorite League
The NBA is a fascinating league for analyzing fandom. The NBA is more star-driven, integrated with popular culture, and social...
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Fan Rankings
Leveraging data to determine the most loyal fans in sports
2022 NFL Fandom Rankings
Emory Marketing Professor Mike Lewis leverages statistical models based in economic and marketing theory to rank the NFL's 32 fanbases.
Every NFL Fanbase Ranked (2020-2021 Edition)
From the Fansided article NFL Team Fandom Report: Ranking the NFL Brands The Super Bowl is the closest thing we have to an official...
MLB Fandom / Branding Report 2020
Note: We are in unprecedented times in terms of the world of sports. Everything cancelled or postponed and society under an indefinite...
NBA Brand Report 2019
Click on the logo below to listen to the NBA Fan Rankings podcast episode! You can also listen on iTunes, Spotify, Google Play Music,...
Fanalytics Podcast Episode 34: 2019 NFL Fan Rankings
Time for our yearly look at NFL fandom. Each year, I do a quantitative analysis of NFL fandom. The analysis is grounded in economic and...
Fanalytics Podcast Episode 30: 2019 MLB Fan Rankings
Major League Baseball seems to be perennially in crisis in terms of its relationship with its fan base. Free agency, strikes, steroids,...
Fanalytics Podcast Episode 18: College Football Brands and Fans (2018 Edition)
College sports inspires amazing passion and loyalty. But which team has the most passion and loyalty? There are lots of ways to look...
Fanalytics Podcast Episode 11: 2018 NFL Fan Rankings
Each year, I do an analysis of NFL fandom. The analysis is grounded in economic and marketing theory, and uses statistical tools to shed...
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