Fanalytics Blog

Following a hectic weekend in professional football, Professor Mike Lewis talks Joe Burrow's likability from a marketing perspective as...

A major sports story that seldom gets major attention is the ongoing negotiations between Major League Baseball and the baseball players...

The winter 2022 sports calendar will focus on Super Bowl 56 at SoFi Stadium in Los Angeles (Feb 13) and the Beijing 2022 Winter Olympics...

Emory Marketing Professor Mike Lewis kicks off the New Year with a preview of 2022's sports stories. In this podcast, Lewis breaks down...

Preface: Writing about politics in sports always feels like walking on a tightrope. As a topic becomes political, reader’s biases kick...

Last week, Emory Marketing Professor Mike Lewis identified 5 of the most impactful sports figures from 2021. And now, he concludes his...

The Next Generation Fandom Survey was conducted in the early Summer of 2021. The early summer of 2021 followed the disrupted seasons of...

In this final month of 2021, we have spent some time reflecting on the year's most impactful stories and most influential athletes. The...

Emory Professor Mike Lewis and his co-host Doug Battle kick off the episode with a discussion of prominent storylines for the upcoming...

The Next Generation Fandom Survey has yielded fascinating results related to the sports fandom of Generation Z young men. One of the most...

Update 11/17/21 Below you will find information about the Next Gen Fandom Survey and a link to the highlights report. We will continue...

In this week's podcast, Emory Marketing Professor Mike Lewis and co-host Doug Battle break down chaos on the college football coaching...

Now streaming on Apple Podcasts, Spotify, and Stitcher. The Emory Marketing Analytics Center's Fall Podcast Series is now streaming on...

Emory Marketing Professor Mike Lewis, Georgetown Marketing Professor Suh Yeon Kim, and show-runner Doug Battle join forces in this...

In the third and final installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Aspire Group CEO Bill Fagan joins us..

The Next Generation Fandom Survey is about more than sports fandom. Our guiding premise is that fandom is a fundamental human trait....

In the second installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, The Influencer Code author Amanda Russell...

In the first installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, Professor Mike Lewis breaks down findings from

Today we present a follow-up analysis to the Next Generation Fandom Highlights Report. This report explores the changing relationships...

In this installment of our weekly podcast, Professor Mike Lewis and I discuss the World Series, Braves country, and the Georgia sports...

Professor Mike Lewis best summarized this episode as "The Beauty of the Ugly Fan." This episode features discussion of Tennessee football...

Emory Professor Mike Lewis and I kick off this episode with a discussion of Jon Gruden's cancellation by sports fans, sports media, and...

We kick off this week's episode with a discussion of how the #FreeBritney movement has intensified fandom for Britney Spears. Professor...

Professor Mike Lewis talks about the passion of college football fans after fans booed NIL money-making quarterbacks Spencer Rattler and...

After Penn State packed over 100,000 fans into Beaver Stadium for a white out win over Auburn, Mike Lewis and I discuss college...

In this week's podcast, Mike Lewis and I discuss Evander Holyfield's weekend loss, stories from the NFL's opening weekend, and why sports...

Emory Professor Tom Smith joins the podcast to discuss the University's sports business curriculum.

The story of University of Illinois tight end Luke Ford may be the story that best exemplifies the dramatic transitions underway in...

Earlier this year, Fanalytics partnered with the Emory Marketing Analytics Center to launch our Spring Webinar Speaker Series with MELT...

With roughly 2 weeks until 2021's first college football game, Professor Mike Lewis and I took to the podcast to discuss the upcoming...

With the NFL Preseason upon us, Professor Mike Lewis talks all things professional football in this week's podcast. He begins the episode...

The US Women’s lost in the 2020(1) Olympic semi-final to Canada. This defeat may mark the end of an era. Carly Lloyd is 39, and Megan...

In this week's podcast, Professor Mike Lewis and I discuss what's wrong with Team USA (men's basketball) after Sunday's loss to France....

Over the years, I've seen a number of viral tweets cite Michael Jordan's 1996 victory over the Monstars as proof of his superiority to...

Leading up to Ted Lasso's season two premiere, Professor Mike Lewis created a model to quantify the importance of each character to the...

In this week’s episode, we dive into a different type of fandom. Fandom for the sports-themed show “Ted Lasso.” Entertainment fandom is...

Perhaps the most 2021 fandom trend is the rise of the NFT....

My latest advice - listen to Prime Time.

12. Spencer Rattler - Oklahoma QB - Raising Cane's While sports fans may have expected 2021's Heisman favorite to partner with top sports...

This press release from the University of Illinois is an interesting marker for NIL. The University of Illinois Division of...

Back in my airline industry days, there were two schools of thought about the frequent flyer programs. Camp 1 thought that the loyalty...

Nebraska has launched a three-pronged plan aiming to educate the school’s 650 or so athletes about how they can maximize profiting off...

In this week's podcast, Professor Mike Lewis and I discuss this week's sports stories through a fandom-focused lens. We begin the episode...

Name, Image, and Likeness rights are arriving as we speak. The NCAA isn’t ready, and it doesn’t seem like Congress will create a...

"Nowhere else in America can businesses get away with agreeing not to pay their workers a fair market rate on the theory that their..."

“Politics is downstream from culture” is a common notion. It's more accurate to say that politics is fighting about the rules of the...

The United States Supreme Court has added another element to the evolution of college athletics from a primarily amateur endeavor to a...

Past players seem to be welcoming the relaxation of Name, Image, and Likeness rules. The impact of allowing players to make money from...

Desperation is setting in at the NCAA regarding the Name, Image, and Likeness rights about to be granted to student-athletes...

The NBA game is built for stardom. It’s a small number of players on a small court, and there are no hats, helmets, or masks. The NBA...