Fanalytics Blog

Today we continue discussing where the NFL is going in 2022 with a look at the AFC North. Our NFL projections are based on a forecast of...

Today we continue discussing where the NFL is going in 2022 with a look at the AFC North. Our NFL projections are based on a forecast of...

Part 1 of our NFL preview, the NFL brands and fanbases analysis, looked at which teams have the best fanbases. Today we begin discussing whe

This is going to be an evolving post. We are doing a series of posts and podcast episodes over the summer that focus on the upcoming NFL...

After a few weeks of discussion involving Mike's NFL Fandom Rankings, Mike and his co-host Doug Battle discuss the latest stories in...

Emory Marketing Professor Mike Lewis leverages statistical models based in economic and marketing theory to rank the NFL's 32 fanbases.

In anticipation of next week's NFL Fandom Rankings release, Emory Marketing Professor Mike Lewis walks listeners through the metrics he...

Has NIL enabled pay-for-play at universities like Miami? In this week's podcast, Professor Mike Lewis and his co-host Doug Battle discuss...

One of our major initiatives at the Emory Marketing Analytics Center is our annual survey of sports and cultural fandom. Fandom is a...

In this week's podcast, Professor Mike Lewis and I dive into a few under-the-radar fandom stories to explore why boxing has lost its mass...

What follows is an example of the types of analyses that can be performed with survey data. The example is provided primarily to aid my...

Are there any events left that successfully achieve mass appeal? In this podcast, Emory Marketing Professor Mike Lewis answers this...

Following a wild few weeks of March Madness, Professor Mike Lewis takes to the Fanalytics Podcast to break down why this year's...

Icon Source EVP and former NFL punter Drew Butler joins the show to discuss empowering student-athletes with a platform to capitalize on...

Following Naomi Osaka's early departure from the BNP Paribas Open, Emory Professor Mike Lewis and his co-host Doug Battle discuss the...

Over the past few years (with a time out during COVID), the Emory Marketing Analytics Center has collaborated with the Atlanta...

Former Goizueta Business School Professor Manish Tripathi rejoins the show to discuss the latest developments in Major League Baseball's...

Fanalytics and The Emory Marketing Analytics Center present a special podcast episode featuring the Founder and President of Situation...

The NBA created an unspoken star hierarchy with its "Team LeBron" and "Team Durant" All-Star format. So how does the league fare when...

Author and sports writer Ray Glier recently joined Emory Marketing Professor Mike Lewis on the Fanalytics Podcast for a deep dive into...

Feb 17 2022 Update Ray Glier joined the Fanalytics podcast for a deep dive into his recent MLB Lockout article for Emory Business...

In this week's Fanalytics podcast episode, Emory Marketing Professor Mike Lewis and I talk all things Super Bowl LVI. We begin with the...

Former Goizueta Business School Professor and longtime Washington football fan Manish Tripathi returned to Fanalytics this week to discuss..

The last week of January consisted of two major headlines: Joe Burrow leading the Bengals to the Super Bowl and Joe Rogan triggering...

Social media is on fire with rumors of a new name for the Washington Football Team. CBS Sports reports: In a Twitter post on Wednesday,...

Following a hectic weekend in professional football, Professor Mike Lewis talks Joe Burrow's likability from a marketing perspective as...

The winter 2022 sports calendar will focus on Super Bowl 56 at SoFi Stadium in Los Angeles (Feb 13) and the Beijing 2022 Winter Olympics...

Emory Marketing Professor Mike Lewis kicks off the New Year with a preview of 2022's sports stories. In this podcast, Lewis breaks down...

Preface: Writing about politics in sports always feels like walking on a tightrope. As a topic becomes political, reader’s biases kick...

Last week, Emory Marketing Professor Mike Lewis identified 5 of the most impactful sports figures from 2021. And now, he concludes his...

The Next Generation Fandom Survey was conducted in the early Summer of 2021. The early summer of 2021 followed the disrupted seasons of...

In this final month of 2021, we have spent some time reflecting on the year's most impactful stories and most influential athletes. The...

Emory Professor Mike Lewis and his co-host Doug Battle kick off the episode with a discussion of prominent storylines for the upcoming...

The Next Generation Fandom Survey has yielded fascinating results related to the sports fandom of Generation Z young men. One of the most...

Update 11/17/21 Below you will find information about the Next Gen Fandom Survey and a link to the highlights report. We will continue...

In this week's podcast, Emory Marketing Professor Mike Lewis and co-host Doug Battle break down chaos on the college football coaching...

Now streaming on Apple Podcasts, Spotify, and Stitcher. The Emory Marketing Analytics Center's Fall Podcast Series is now streaming on...

Emory Marketing Professor Mike Lewis, Georgetown Marketing Professor Suh Yeon Kim, and show-runner Doug Battle join forces in this...

In the third and final installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Aspire Group CEO Bill Fagan joins us..

The Next Generation Fandom Survey is about more than sports fandom. Our guiding premise is that fandom is a fundamental human trait....

In the second installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, The Influencer Code author Amanda Russell...

In the first installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, Professor Mike Lewis breaks down findings from

Today we present a follow-up analysis to the Next Generation Fandom Highlights Report. This report explores the changing relationships...

In this installment of our weekly podcast, Professor Mike Lewis and I discuss the World Series, Braves country, and the Georgia sports...

Professor Mike Lewis best summarized this episode as "The Beauty of the Ugly Fan." This episode features discussion of Tennessee football...

Emory Professor Mike Lewis and I kick off this episode with a discussion of Jon Gruden's cancellation by sports fans, sports media, and...

We kick off this week's episode with a discussion of how the #FreeBritney movement has intensified fandom for Britney Spears. Professor...

Professor Mike Lewis talks about the passion of college football fans after fans booed NIL money-making quarterbacks Spencer Rattler and...

After Penn State packed over 100,000 fans into Beaver Stadium for a white out win over Auburn, Mike Lewis and I discuss college...

In this week's podcast, Mike Lewis and I discuss Evander Holyfield's weekend loss, stories from the NFL's opening weekend, and why sports...