Mike Lewis3 days ago2 minWNBA Sellouts- Fandom Breakthrough or Marketing Hype?(Please check out and subscribe to the new substack—this is where I will be publishing longer, more academic essays.) Women’s basketball...
Mike Lewis5 days ago2 minFuture Fandom Project I am going to start publishing a few (slightly) longer pieces related to the future of fandom on substack. The first post details the...
Doug BattleApr 22 minFinal Four Storylines & Troubleshooting Minor League FootballThis episode delves into the passion of college basketball fandom as the Final Four approaches while also exploring the hurdles and...
Mike LewisMar 271 minCelebrity Fandom Project 2024One component of our Next Generation Fandom Survey is an investigation into fandom for a select group of athletes, celebrities,...