Fanalytics Blog

Emory Professor Mike Lewis and I kick off this episode with a discussion of Jon Gruden's cancellation by sports fans, sports media, and...

We kick off this week's episode with a discussion of how the #FreeBritney movement has intensified fandom for Britney Spears. Professor...

Professor Mike Lewis talks about the passion of college football fans after fans booed NIL money-making quarterbacks Spencer Rattler and...

After Penn State packed over 100,000 fans into Beaver Stadium for a white out win over Auburn, Mike Lewis and I discuss college...

In this week's podcast, Mike Lewis and I discuss Evander Holyfield's weekend loss, stories from the NFL's opening weekend, and why sports...

Emory Professor Tom Smith joins the podcast to discuss the University's sports business curriculum.

The story of University of Illinois tight end Luke Ford may be the story that best exemplifies the dramatic transitions underway in...

Update 9/21/22 Today, we present the Next Generation Fandom Report Highlights. This report provides an overview of the survey and also...

Earlier this year, Fanalytics partnered with the Emory Marketing Analytics Center to launch our Spring Webinar Speaker Series with MELT...

With roughly 2 weeks until 2021's first college football game, Professor Mike Lewis and I took to the podcast to discuss the upcoming...

With the NFL Preseason upon us, Professor Mike Lewis talks all things professional football in this week's podcast. He begins the episode...

The US Women’s lost in the 2020(1) Olympic semi-final to Canada. This defeat may mark the end of an era. Carly Lloyd is 39, and Megan...

In this week's podcast, Professor Mike Lewis and I discuss what's wrong with Team USA (men's basketball) after Sunday's loss to France....

Over the years, I've seen a number of viral tweets cite Michael Jordan's 1996 victory over the Monstars as proof of his superiority to...

Leading up to Ted Lasso's season two premiere, Professor Mike Lewis created a model to quantify the importance of each character to the...

In this week’s episode, we dive into a different type of fandom. Fandom for the sports-themed show “Ted Lasso.” Entertainment fandom is...

Perhaps the most 2021 fandom trend is the rise of the NFT....

My latest advice - listen to Prime Time.

12. Spencer Rattler - Oklahoma QB - Raising Cane's While sports fans may have expected 2021's Heisman favorite to partner with top sports...

This press release from the University of Illinois is an interesting marker for NIL. The University of Illinois Division of...

Back in my airline industry days, there were two schools of thought about the frequent flyer programs. Camp 1 thought that the loyalty...

Nebraska has launched a three-pronged plan aiming to educate the school’s 650 or so athletes about how they can maximize profiting off...

In this week's podcast, Professor Mike Lewis and I discuss this week's sports stories through a fandom-focused lens. We begin the episode...

Name, Image, and Likeness rights are arriving as we speak. The NCAA isn’t ready, and it doesn’t seem like Congress will create a...

"Nowhere else in America can businesses get away with agreeing not to pay their workers a fair market rate on the theory that their..."

“Politics is downstream from culture” is a common notion. It's more accurate to say that politics is fighting about the rules of the...

The United States Supreme Court has added another element to the evolution of college athletics from a primarily amateur endeavor to a...

Past players seem to be welcoming the relaxation of Name, Image, and Likeness rules. The impact of allowing players to make money from...

Desperation is setting in at the NCAA regarding the Name, Image, and Likeness rights about to be granted to student-athletes...

The NBA game is built for stardom. It’s a small number of players on a small court, and there are no hats, helmets, or masks. The NBA...

Floyd Mayweather's exhibition fight with Logan Paul stole the spotlight in a weekend that featured the US Men's National team defeating...

Not a week goes by without another school announcing its new Name, Image, and Likeness program. And what the schools have to offer is...

Today’s episode hits two points. First, we continue through the NBA playoffs. Then we discuss how fandom changes across generations at...

The WNBA is a fascinating league in many respects. It’s a great case study for the challenges of building fandom.

Name, Image, and Likeness is creeping back into the news. The NCAA had been scheduled to vote on proposed regulations in January, but the...

In this week's podcast, we discuss what Rodgers' public dissatisfaction with the Packers organization reveals about the NFL's evolution.

An “Information Cascade” is a phenomenon in sequential processes whereby individuals' decisions influence other individuals' subsequent...

I’ve been on a proverbial soapbox for a while now, talking about the disruptive effects of the COVID shock and long-term technology...

Three Stories about Competitive Balance (also streaming as a podcast on Apple Podcasts, Spotify, and Stitcher) The MLB season is off and...

Today’s episode features three topics that show how sports are increasingly intertwined with the larger culture.

The NFL has masterfully created a calendar that keeps the media and fans fixated almost year-round. Free Agency, The Combine, The Draft...

This week, Fanalytics partnered with the Emory Marketing Analytics Center to conclude our 2021 Webinar Speaker Series with Atlanta...

Emotional Reactions I want to share some initial thoughts from this year’s tourney. First, my overall view of the tournament is updated...

The NCAA Tournament field is set. There is lots of excitement from hardcore college basketball fans. The big question is: What is the...

This week, Fanalytics partnered with the Emory Marketing Analytics Center to continue our 2021 Webinar Speaker Series with Yahoo Sports...

Emory MBA students join this week's podcast to ask Professor Mike Lewis questions regarding the intersection of March Madness and...

From the Fansided article NFL Team Fandom Report: Ranking the NFL Brands The Super Bowl is the closest thing we have to an official...

We apply analytics to the sport of football in the following blogs and podcasts: Brady - Newton Analytics and Going for it on 4th The NFL...

While Mike's studies typically pertain to sports, the concepts he applies to sports can also be used to analyze fandoms in the world of...

Check out these analytical breakdowns applying to the sport of basketball: Luka Doncic: The NBA's 21 & Under G.O.A.T NBA's Most Improved...