Mike Lewis 4 days ago 2 min Name, Image, and Likeness Analytics Political considerations will likely drive pending NIL regulations and legislation. There are multiple state legislatures involved, and t...
Doug Battle 5 days ago 1 min How Name, Image, & Likeness Will Change The Course of College Sports For those unfamiliar with the term, "Name, Image, and Likeness" refers to the ability of NCAA athletes to profit from their own personal ...
Mike Lewis Jan 5 3 min 2021 Sports Forecast: The Future of Every League 2020 was a year of massive shocks to what was an evolving sports landscape. The economic shock was a brutal short-term blow that will...
Mike Lewis Dec 28, 2020 4 min Name, Image, and Likeness (O'Bannon Part 5, the proposal) Part 5 2020 Update: The following is the conclusion to the 2014 series. In this last entry, I offer some suggestions for moving forward. ...
Doug Battle Dec 25, 2020 1 min The Mandalorian & Star Wars Fandom In our Christmas week episode, Professor Mike Lewis and I discuss the Disney's The Mandalorian as well as the response of Star Wars fans.
Mike Lewis Dec 18, 2020 5 min Name, Image, and Likeness: (2014 O'Bannon Coverage Part 4) Paying the Players and the Impact on Fans 2020 Update – This was a longer piece that digs into how paying college players might affect co...
Mike Lewis Dec 17, 2020 2 min Competitive Balance & Revenue Sharing The rules of the game determine how the game is played. Incentives matter. These are obvious but important concepts when designing sports...
Mike Lewis Dec 17, 2020 2 min Politics; Just Another Kind of Fandom? In addition to sports, I have also done research in the area of political campaigns. Consumers, fans and voters all share some broad simi...
Mike Lewis Dec 17, 2020 1 min Fan Loyalty & Secondary Markets This research project combined classic customer relationship management with sports fandom. Fans are an especially passionate type of con...
Mike Lewis Dec 17, 2020 3 min Mascots Of all the sports analytics work that I have done, perhaps the most surprising (to myself) has been my work on team names and mascots. I’...