Professor Mike Lewis's findings in the world of sports fandom.
The core of the Fanalytics Project is a program of applied research sponsored by the Emory Marketing Analytics Center. This research program focuses on a wide variety of sports and fandom analytics projects. The projects range from league level analyses of how revenue sharing influences competitive balance to studies of the importance of mascots.
The projects are always applied in nature and executed using data and advanced analytics techniques. Techniques range from simple linear regression to dynamic optimization and machine learning. We also make it a point to ground our work in economic and psychological theory. This is an important distinction because for analytics to have an impact the models need to be consistent with how humans make decisions.
The research is reported in a variety of formats. In addition to a brief overview of the project that includes contextual details and key insights we also provide academic publications, working papers or popular press versions.