In this podcast episode, Emory Marketing Professor Mike Lewis discusses lack of men's college basketball coverage before March, the sport's explosion in popularity during the NCAA tournament, and fandom surrounding the greatest tournament in all of sports.
The discussion shifts to women's college basketball, noting its significant media attention and the unique dynamics of its tournament. And in the show's final segment, Professor Lewis delves into the NFL's upcoming draft hype, Deion Sanders' impact on college football at Colorado, and the gambling scandal involving Shohei Ohtani.
00:00 Welcome to Fanalytics: The Madness of March
00:45 The Casual Fan's March Awakening
01:14 Discovering Hidden Gems in March Madness
03:04 The Unique Charm of College Basketball
04:04 The Emotional Rollercoaster of Being a Fan
08:18 The Underdog Stories and Cinderella Moments
09:44 The Women's Tournament: A Different Perspective
14:11 The Fandom Phenomenon: Brackets and Beyond
15:47 The Changing Narrative Around Star Players
17:49 The Magic of March: Parents, Players, and Passion
21:58 Reflecting on the Tournament's Coverage and Impact
27:23 Exploring the Economics of College Sports Coaching Salaries
28:00 The Subsidization Dilemma in Women's College Sports
32:31 The Hype Machine: NBA's Influence on Women's Basketball
36:59 The Fascinating Fandom of Caitlin Clark
44:24 NFL Draft Speculations and the Hype Around Prospects
50:01 Deion Sanders' Impact on College Football and NFL Draft
54:44 Pop Culture Detour: The New Roadhouse Movie Review
55:48 Shohei Ohtani's Alleged Gambling Scandal