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March Madness & College Basketball's Magic

Updated: Mar 27

In this podcast episode, Emory Marketing Professor Mike Lewis discusses lack of men's college basketball coverage before March, the sport's explosion in popularity during the NCAA tournament, and fandom surrounding the greatest tournament in all of sports.



The discussion shifts to women's college basketball, noting its significant media attention and the unique dynamics of its tournament. And in the show's final segment, Professor Lewis delves into the NFL's upcoming draft hype, Deion Sanders' impact on college football at Colorado, and the gambling scandal involving Shohei Ohtani.



00:00 Welcome to Fanalytics: The Madness of March

00:45 The Casual Fan's March Awakening

01:14 Discovering Hidden Gems in March Madness

03:04 The Unique Charm of College Basketball

04:04 The Emotional Rollercoaster of Being a Fan

08:18 The Underdog Stories and Cinderella Moments

09:44 The Women's Tournament: A Different Perspective

14:11 The Fandom Phenomenon: Brackets and Beyond

15:47 The Changing Narrative Around Star Players

17:49 The Magic of March: Parents, Players, and Passion

21:58 Reflecting on the Tournament's Coverage and Impact

27:23 Exploring the Economics of College Sports Coaching Salaries

28:00 The Subsidization Dilemma in Women's College Sports

32:31 The Hype Machine: NBA's Influence on Women's Basketball

36:59 The Fascinating Fandom of Caitlin Clark

44:24 NFL Draft Speculations and the Hype Around Prospects

50:01 Deion Sanders' Impact on College Football and NFL Draft

54:44 Pop Culture Detour: The New Roadhouse Movie Review

55:48 Shohei Ohtani's Alleged Gambling Scandal

7 Comments


Streich Ian
Streich Ian
2 days ago

I loved this podcast! Professor Mike Lewis's March Madness observations encapsulate collegiate basketball's passion. I like how the men's and women's competitions are highlighted, showcasing their differences and women's sports' growing popularity. The discussion is lively due to fandom, sports culture, and NFL anticipation. This is a great listen for sports fans ready for March! geometry dash


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Alva Emma
Alva Emma
Aug 09

It's interesting to hear about the lack of coverage for men's college basketball before March and the sudden explosion in popularity during the NCAA tournament. It's true that the tournament tiny fishing unblocked has a huge following and is considered one of the greatest in all of sports.

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That sounds like a fascinating episode! Mike Lewis’s insights on the rise of men’s college basketball coverage and its impact during the NCAA tournament must be really engaging. It’s interesting to hear about the sport’s popularity surge and the passionate fanbase surrounding the tournament. I’m curious to know if he touched on any specific reasons why coverage is limited before March or how the sport’s media presence might evolve in the future. slice masters

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D. K.
D. K.
Jul 17

March madness..not let's talk about July madness!! :-) sagittarius man testing your love

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