In this week's podcast, Emory Marketing Professor Mike Lewis discusses Super Bowl LVIII with an emphasis on fandom and analytics.
Watch/listen here:
Tune in as Emory Professor Mike Lewis delves into the captivating narratives of Super Bowl XLVIII. From the Kansas City Chiefs solidifying their dynasty status to memorable advertisements and Kyle Shanahan's contentious overtime call, Lewis offers insightful analysis.
We begin with an exploration of the NFL's record-breaking ratings, coupled with an examination of Taylor Swift's influence. This segues into a discourse on Swift's enduring impact on pop culture and the typical longevity of such prominent figures in the entertainment industry.
Transitioning to the halftime show, we delve into the NFL's challenge of catering to the masses with musical acts that largely appeal to only one demographic.
The episode takes an intriguing turn as Lewis evaluates Kyle Shanahan's decision to opt for possession in overtime, igniting a discussion on the evolving role of analytics in in-game coaching strategies.
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