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Celebrity Fandom Project 2024

One component of our Next Generation Fandom Survey is an investigation into fandom for a select group of athletes, celebrities, politicians, and assorted influencers. We examine how fandom works for celebs. This will usually include measurement of overall fandom rates and sometimes a look at Anti-Fandom or hate. We will all get into specific segments such as across demographic categories (like the generations) and within cultural segments (Swifties versus Anti-Swifties).

This is the landing page for the Celebrity Fandom Analyses for 2024. We will publish profiles of individuals and groups of celebrities based on current events.

We will cover many different types of issues and questions, but unifying them will be the measurement of individual-level fandom. Links to each analysis are below:



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