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The Swiftie Bowl & Why Marketing Ruins Everything

Emory Marketing Professor Mike Lewis highlights Super Bowl LVIII's biggest stories and breaks down Taylor Swift's ability to hijack events like the Grammys.


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In this episode of Fanalytics, join Emory Marketing Professor Mike Lewis as he delves into the captivating world of Super Bowl LVIII's biggest stories and explores the enigmatic ability of global pop sensation Taylor Swift to hijack events. 


Professor Lewis kicks off the show by delving into Taylor Swift's prowess in taking over every event she attends. Professor Lewis examines Swift's knack for turning awards ceremonies like the Grammys into platforms for her personal and professional narratives. Drawing on his marketing expertise, Lewis analyzes the impact of Swift's calculated moves, discussing the symbiotic relationship between her music and marketing, and the ripple effect it has on the entertainment landscape.


Switching gears, Lewis then provides a comprehensive breakdown of Super Bowl LVIII's most anticipated stories - both on the field and off. 


Listeners can expect to gain a deeper understanding of the marketing dynamics behind Super Bowl LVIII and an insightful exploration into the strategic genius of Taylor Swift, unraveling the ways in which she strategically maneuvers the stage. Join Professor Mike Lewis in decoding the marketing brilliance that shapes these cultural phenomena, offering a fresh perspective on the intersection of sports, entertainment, and marketing. 

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