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Reviewing All Star Weekend & The State of Basketball Fandom

In this week's podcast, Emory Marketing Professor Mike Lewis provides a detailed review of the NBA All-Star Weekend events and analyzes the impact on both the NBA and WNBA.

Watch/listen here:

Emory Marketing Professor Mike Lewis recaps the NBA All-Star Weekend, highlighting the biggest storylines from the Celebrity All-Star Game, Dunk Contest, Skills Challenge, 3 Point Contest, and NBA All Star Game. in doing so, Lewis takes a look at what's wrong with All Star Games and how the NBA can improve its product for viewers.

Lewis also analyzes the importance of Sabrina Ionescu's performance in Saturday's events and makes a bold prediction regarding Caitlin Clark and the upcoming March Madness telecasts.

In the episode's final segment, Professor Lewis shifts gears to analyze Madame Web’s box office debut as well as the state of comic book movie fandom as a whole. He questions why studios continue to milk beloved franchises in a manner that does not resonate with their fans - using examples like Star Wars, Lord of The Rings, and Harry Potter.

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