Methodology Behind Mike's Fandom Rankings

In anticipation of next week's NFL Fandom Rankings release, Emory Marketing Professor Mike Lewis walks listeners through the metrics he assesses when quantitatively ranking NFL fanbases. Doug Battle joins the conversation to share a sports fan's perspective on what makes a super fan. This episode also features discussion on Tom Brady's (future) retirement plans as well as the rise of the celebrity commentator. Listen here: Also streaming on Apple Podcasts, Spotify, and Stitcher.