How Commercialized Sports Experiences Impact Fandom
Welcome to another exciting episode of the Fanalytics Podcast, brought to you by the Emory Marking Analytics Center. Listen in as we discuss how different generations view sports, the effects of marketing strategies on the fan experience, and how commercialization might be impacting fan loyalty. Plus, we throw in some nuggets about George Pickens' human highlight film status this preseason and the intriguing stories behind NFL's AFC North teams going into this season. But we're not just talking sports. The world of politics also has its fair share of fandom. As we look ahead to the 2024 Republican primary season, we introduce what will be an ongoing discussion on branding strategies used by potential candidates like Tim Scott, Ron DeSantis, Donald Trump, Nikki Haley, and Mike Pence. And we'll round this up by continuing our ongoing conversation regarding the intersection of politics and sports. Fasten your seatbelts as we embark on this thrilling journey through the world of sports, entertainment, and politics like you’ve never heard before! Watch/listen here: Also streaming on Apple Podcasts, Spotify, & Stitcher. EPISODE CHAPTERS (0:00:05) - Rookie QBs and George Pickens' Performance (0:07:47) - Potential Money-Making Opportunities Through Sports Documentaries (0:16:04) - Advertising's Impact on Sports Fandom (0:21:45) - Impact of Commercialization on Sports Fandom (0:32:11) - Sports Fandom and Broadcasts (0:40:24) - 2024 Republican Primary and Politics SHOW NOTES (0:00:05) - Rookie QBs and George Pickens' Performance We discuss baseball, football, Bryce Young, George Pickens, and sports culture. (0:07:47) - Potential Money-Making Opportunities Through Sports Documentaries NFL teams in the NFC and AFC North, Joe Burrow, Lamar Jackson, Steelers' potential, Hard Knocks, and NIL regulations are discussed. (0:16:04) - Advertising's Impact on Sports Fandom Generations' interest in sports, marketing strategies' effects on fan experience, and NASCAR's adaptation to marketing environment are discussed. (0:21:45) - Impact of Commercialization on Sports Fandom We examine the effects of marketing and entertainment on fan experience, loyalty, and engagement, using Taylor Swift fandom as an example. (0:32:11) - Sports Fandom and Broadcasts We investigate fan engagement and loyalty, balancing traditional and modern music choices, multiple broadcasts of the same game, and Nickelodeon's slime presentation of NFL games. (0:40:24) - 2024 Republican Primary and Politics Barstool and Joe Rogan's influence on one demographic, Introduction to discussion on the 2024 Republican primary