MAC Podcast Series Part 1: Generational Fandom with Mike Lewis

In the first installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, Professor Mike Lewis breaks down findings from the Center's recent Next Generation Fandom Survey. Listen to Mike's findings on fandom differences across category, generation, and gender here: Also streaming on Apple Podcasts, Spotify, and Stitcher. Check out these additional episodes from the MAC Podcast Series: Part 2 - Influencer Marketing with Amanda Russell Part 3 - Fandom Relationship Management with Bill Fagan