Fan Segmentation in Sports & Entertainment
Are there any events left that successfully achieve mass appeal? In this podcast, Emory Marketing Professor Mike Lewis answers this question in a discussion on current events such as The Grammys, Oscars, NCAA Tournament, and Masters. This podcast also features discussion on the dilemma athletes like LeBron James present to sponsoring brands. Listen here: Also streaming on Apple Podcasts, Spotify, and Stitcher.