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WNBA Future Fandom Podcast

In this episode of the Fanalytics podcast, part of the 'Future Fandom' series, the host delves into the rise of the WNBA as a major sports story in 2023 and 2024. The discussion covers the history and development of WNBA fandom, emphasizing the foundational stories and notable players who have shaped the league. The podcast employs the WILD framework (We Win, Influences, Lifecycle, Display) to dissect the different dimensions of fandom. It also explores three key forces impacting the future of WNBA: demographics, technology, and marketing strategies. The host notes the significant marketing efforts and media attention that have contributed to the WNBA's hype, but questions whether this will translate to sustained local and global fandom. The analysis concludes with cautious optimism about the league's growth potential while highlighting internal challenges that could impede progress. Future episodes will focus on other major sports events, including the Summer Olympics







The full WNBA Future Fandom article can be found at fanalytics.substack.com


2 comments

2 Comments


Ashley Jaz
Ashley Jaz
4 days ago

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 It also explores three key forces impacting the future of WNBA: demographics, technology, and marketing strategies.

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