The Super Bowl is a unique piece of American culture. It is a perfect storm of sports and marketing. A while back Ada Chong and I created a podcast episode that details the evolution of the Super Bowl as both a sports and marketing power house. As we move towards this years Super Bowl it is worth a listen. Click on the logo below to listen.
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See AllProfessor Lewis interviews UGA Super Fan and Savage Pads Podcast host "Darth Dawg" ahead of this week's College Football National Championship. The two discuss Georgia football fandom as Mike analyzes
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