Today we present a follow-up analysis to the Next Generation Fandom Highlights Report. This report explores the changing relationships between political affiliations and fandom across generations. Again, we continue to find dramatic and fascinating results.
The figure below provides a glimpse into the report. The figure shows the relationship between political conservatism and sports fandom. Fascinatingly, while the three older generations exhibit only a small relationship between an individual's conservatism and interest in sports, there is a strong positive correlation in Generation Z.
The full report is linked below.
Mike discusses the findings from this report in this podcast episode: