The Washington Commanders as a Marketing Case Study (with Manish Tripathi)

Former Goizueta Business School Professor and longtime Washington football fan Manish Tripathi returned to Fanalytics this week to discuss Washington's "Commanders" rebrand.

Mike Lewis joins Manish to explore alternative options for the Washington football franchise in an exercise the two created for sports marketing students.

Listen here:

Also streaming on Apple Podcasts, Spotify, and Stitcher.