For those unfamiliar with the term, "Name, Image, and Likeness" refers to the ability of NCAA athletes to profit from their own personal brands. At first glance, one would not expect legislation legalizing such freedoms to do any harm to athletic departments. After all, each school would theoretically offer the same services in helping players profit from their brands', and NCAA would be growing its pie, not giving away its pieces.
But make no mistake, if and when players gain the ability to profit from their own brands, NIL legislation will alter the course of college sports forever. Professor Mike Lewis explains the financial and competitive ramifications of such rule changes in the latest Fanalytics podcast.
Also in this episode: Discussion of the weekend's NFL Playoff action leads to a breakdown of the 2018 NFL QB class that featured Baker Mayfield, Josh Allen, and Lamar Jackson. Mike and Doug then discuss the inefficiencies of rookie contracts.
Listen to the full episode here: