Emory University Marketing Professor Mike Lewis and Emory Marketing Analytics Center Communications Specialist Ada Chong discuss fandom across Major League Baseball in episode 1 of the "Fanalytics with Mike Lewis" podcast.
Fanalytics with Mike Lewis is all things sports analytics - the business and on-field side. It also gives an academic perspective.
More on the MLB Fan Marketing Report going into the 2018 season: https://scholarblogs.emory.edu/esma/2018/03/16/mlb-fan-marketing-report-2018/
Catch the full podcast episode by clicking on the logo: