Fan Loyalty & Secondary Markets This research project combined classic customer relationship management with sports fandom. Fans are an especially passionate type of con...
Mascots Of all the sports analytics work that I have done, perhaps the most surprising (to myself) has been my work on team names and mascots. I’...
COVID-19's Damaging Effect on Sports Fandom Sports fandom has been irreparably changed this year and it’s not just about declining television ratings. What can we learn from the NBA...
Cleveland Baseball Team I have written about team names and mascots for years. The flashpoint was previously the Washington Football Team. But once the WFT decid...
Essays on Sports and COVID19 I am going to be publishing a series of essays related to the impact of COVID (and other 2020 events) on sports. The first essay digs int...
2020 NFL Uniform Rankings Uniforms play a key role in fandom as the jerseys worn by players ultimately serve as packaging for the product fans consume. With nearly a
MLB Fandom / Branding Report 2020 Note: We are in unprecedented times in terms of the world of sports. Everything cancelled or postponed and society under an indefinite lo...
NBA Brand Report 2019 Click on the logo below to listen to the NBA Fan Rankings podcast episode! You can also listen on iTunes, Spotify, Google Play Music, Tun...
Fanalytics Podcast Episode 34: 2019 NFL Fan Rankings Time for our yearly look at NFL fandom. Each year, I do a quantitative analysis of NFL fandom. The analysis is grounded in economic and...
Fanalytics Podcast Episode 30: 2019 MLB Fan Rankings Major League Baseball seems to be perennially in crisis in terms of its relationship with its fan base. Free agency, strikes, steroids,...
